# Digital marketing statistics in Georgia 2026: Digital marketing in Georgia: the numbers to know.

> Social media, search and business digital adoption in Georgia: Facebook, Instagram, TikTok and Google figures with sources (Geostat, DataReportal).

- Source: https://marketing.ushbatech.com/research/georgia-digital-marketing
- Language: en
- Updated: 2026-11-11
- Publisher: UshbaTech (Marketing Studio by UshbaTech), Mestia, Georgia

Social media audiences, the search market and how ready Georgian businesses are online. Every figure has a source and a date, ready to cite.

## What does digital marketing look like in Georgia?

81.9% of people in Georgia use the internet and Facebook drives 95.7% of social media referral traffic, yet 74.2% of Georgian enterprises do not use social media at all and only 15.3% have a website. The audience is online; most businesses are not yet.

## Internet and social media in Georgia

- **3.12 M** — 3.12 million people in Georgia use the internet, 81.9% of the population. ([DataReportal, Digital 2026: Georgia](https://datareportal.com/reports/digital-2026-georgia), 2026)
- **3.05 M** — Georgia has 3.05 million social media user identities, 80.1% of the population. ([DataReportal, Digital 2026: Georgia](https://datareportal.com/reports/digital-2026-georgia), 2026)
- **3.05 M** — Facebook ads can reach up to 3.05 million people in Georgia. ([DataReportal, Digital 2026: Georgia](https://datareportal.com/reports/digital-2026-georgia), 2026)
- **2.57 M** — TikTok's ad audience (18+) in Georgia is 2.57 million. ([DataReportal, Digital 2026: Georgia](https://datareportal.com/reports/digital-2026-georgia), 2026)
- **2.50 M** — Messenger ads can reach up to 2.50 million people in Georgia. ([DataReportal, Digital 2026: Georgia](https://datareportal.com/reports/digital-2026-georgia), 2026)
- **1.85 M** — Instagram's ad audience in Georgia is 1.85 million, up 12% year on year. ([DataReportal, Digital 2026: Georgia](https://datareportal.com/reports/digital-2026-georgia), 2026)
- **850 K** — LinkedIn has 850 thousand members in Georgia. ([DataReportal, Digital 2026: Georgia](https://datareportal.com/reports/digital-2026-georgia), 2026)
- **56.6%** — 56.6% of Instagram's audience in Georgia is female (September 2026). ([NapoleonCat](https://napoleoncat.com/stats/), 2026)
- **25–34** — 25–34 is the largest age group in Facebook's audience in Georgia (September 2026). ([NapoleonCat](https://napoleoncat.com/stats/), 2026)

## Search and traffic in Georgia

- **95.7%** — 95.7% of social media referral traffic to websites in Georgia comes from Facebook (October 2026). ([StatCounter](https://gs.statcounter.com/social-media-stats/all/georgia), 2026)
- **~92%** — About 92% of searches across all devices in Georgia go to Google (June–September 2026). ([StatCounter](https://gs.statcounter.com/search-engine-market-share/all/georgia), 2026)
- **~97%** — Google's share of mobile search in Georgia is about 97%. ([StatCounter](https://gs.statcounter.com/search-engine-market-share/all/georgia), 2026)

## How digital are Georgian businesses?

- **74.2%** — 74.2% of enterprises in Georgia do not use social media at all (2025; about 70% in 2024). ([Geostat, ICT usage in enterprises 2025](https://www.geostat.ge), 2025)
- **15.3%** — 15.3% of enterprises in Georgia have a website (2025; 13.2% in 2024). ([Geostat, ICT usage in enterprises 2025](https://www.geostat.ge), 2025)

## What do these numbers mean for a business in Georgia?

- Start with Facebook: it sends almost all social referral traffic, and Messenger reaches up to 2.5 million people.
- Instagram matters for fashion, beauty and food businesses: its audience is growing and mostly female.
- TikTok reaches 2.57 million adults, so short video is no longer only for young audiences in Georgia.
- Google visibility still decides a lot: about 92% of searches go to Google, yet only 15.3% of enterprises have a website.
- Most businesses are not active online yet, so those who start now gain an early advantage.

## How should you cite this page?

"Digital marketing statistics in Georgia 2026", Marketing Studio by UshbaTech. Data: Geostat, DataReportal, StatCounter, NapoleonCat.

## Research: frequently asked questions

### What is the most popular social network in Georgia?

Facebook. Its ad audience in Georgia is 3.05 million and it sends 95.7% of social media referral traffic to websites (DataReportal 2026; StatCounter, October 2026). TikTok follows with an 18+ ad audience of 2.57 million, then Instagram with 1.85 million.

### How many businesses in Georgia have a website?

According to Geostat's 2025 survey of ICT usage in enterprises, 15.3% of enterprises in Georgia have a website, up from 13.2% in 2024, and 74.2% do not use social media at all.

### Can I cite these statistics?

Yes. Cite the original source, Geostat, DataReportal, StatCounter or NapoleonCat, and this page as the summary. The figures were checked on 11 November 2026, and the page is updated when the sources publish new data.