Digital marketing statistics in Georgia 2026: Digital marketing in Georgia: the numbers to know.
Social media audiences, the search market and how ready Georgian businesses are online. Every figure has a source and a date, ready to cite.
What does digital marketing look like in Georgia?
81.9% of people in Georgia use the internet and Facebook drives 95.7% of social media referral traffic, yet 74.2% of Georgian enterprises do not use social media at all and only 15.3% have a website. The audience is online; most businesses are not yet.
Internet and social media in Georgia
3.12 M
3.05 M
3.05 M
2.57 M
2.50 M
1.85 M
850 K
56.6%
25–34
Search and traffic in Georgia
95.7%
~92%
~97%
How digital are Georgian businesses?
74.2%
15.3%
What do these numbers mean for a business in Georgia?
- Start with Facebook: it sends almost all social referral traffic, and Messenger reaches up to 2.5 million people.
- Instagram matters for fashion, beauty and food businesses: its audience is growing and mostly female.
- TikTok reaches 2.57 million adults, so short video is no longer only for young audiences in Georgia.
- Google visibility still decides a lot: about 92% of searches go to Google, yet only 15.3% of enterprises have a website.
- Most businesses are not active online yet, so those who start now gain an early advantage.
How should you cite this page?
"Digital marketing statistics in Georgia 2026", Marketing Studio by UshbaTech. Data: Geostat, DataReportal, StatCounter, NapoleonCat.
Digital Marketing Statistics in Georgia (2026). UshbaTech, 2026-11-11. https://marketing.ushbatech.com/research/georgia-digital-marketing
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How many businesses in Georgia have a website?
According to Geostat's 2025 survey of ICT usage in enterprises, 15.3% of enterprises in Georgia have a website, up from 13.2% in 2024, and 74.2% do not use social media at all.
Can I cite these statistics?
Yes. Cite the original source, Geostat, DataReportal, StatCounter or NapoleonCat, and this page as the summary. The figures were checked on 11 November 2026, and the page is updated when the sources publish new data.
