AI marketing glossary: Marketing terms, explained in plain English.
Short, accurate definitions of the AI marketing, search and social media terms small businesses meet every day, with examples and practical tips.
All terms A–Z
AEO
AEO (answer engine optimization) structures content so Google, voice assistants and AI tools can lift it as a direct answer. Definition, examples, tips.
AI marketing agent
An AI marketing agent plans and completes marketing tasks on its own: writing posts, replying to comments, adjusting ads. Definition, examples and tips.
AI Overviews
Google AI Overviews are AI-generated summaries at the top of search results with links to sources. How they work and how to earn a citation in them.
brand kit
A brand kit is the set of rules that keeps a brand consistent: voice, logo, colours and fonts. What goes in one and how to build it with AI.
ChatGPT Ads
ChatGPT Ads are sponsored placements inside ChatGPT answers, matched to what users ask. How they work, how they differ from Google Ads and how to start.
comment-to-DM
Comment-to-DM automation sends a private message when someone comments a keyword on your post, such as "MENU" or "PRICE". How it works, with tips.
credit-based pricing
Credit-based pricing charges for usage in credits instead of seats or feature tiers. How it works, pros and cons, and how to estimate what you need.
GEO
GEO (generative engine optimization) helps ChatGPT, Gemini, Perplexity and Google AI Overviews mention and cite your brand. Definition, examples, tips.
GEO vs SEO vs AEO
SEO earns rankings, AEO earns the direct answer and GEO earns citations in AI answers. A plain-English comparison with a table and practical tips.
llms.txt
llms.txt is a Markdown file at a site's root that gives AI assistants a short summary and a curated list of key pages. What it does, what it doesn't.
ROAS
ROAS (return on ad spend) is revenue from ads divided by what the ads cost. Formula, worked example, what a good ROAS looks like and how to improve it.
UTM parameters
UTM parameters are tags added to a link so analytics tools know where a visit came from. The five UTM tags, examples and naming tips, plus a free builder.
