Marketing glossary: What is credit-based pricing?
Credit-based pricing charges for usage in credits instead of fixed seats or feature tiers.
What is credit-based pricing?
Credit-based pricing charges for usage in credits instead of fixed seats or feature tiers. Each action, such as a post, a video render or an audit, costs credits based on the real resources it uses. In Marketing Studio every plan includes every feature, monthly credits reset each cycle, and top-up credits never expire.
Why does credit-based pricing matter?
AI work has very different costs: a short caption is cheap, a rendered video with voice-over is not. Credits let a vendor charge fairly for each job and offer every feature to everyone, instead of locking features behind expensive tiers or charging per seat.
How to choose a credit-based plan
- 1
Step 1
Start with free credits
Run a typical week of work and note the exact cost of each job in the logs.
- 2
Step 2
Pick a plan for a normal month
Choose the monthly credits that cover your usual workload.
- 3
Step 3
Use top-ups for peaks
Buy one-off packs for busy seasons such as Black Friday instead of upgrading permanently.
What does credit-based pricing look like in practice?
A salon that posts four images and one reel a week, and answers DMs automatically, can measure its real monthly usage within a week and choose a plan without guessing.
Credit-based pricing: frequently asked questions
Still have questions? Talk to a human
Do unused credits roll over in credit-based pricing?
It depends on the vendor. In Marketing Studio, monthly plan credits reset at the start of each billing cycle, so unused ones expire, while top-up credits bought separately never expire. Credits are spent in a fixed order: monthly first, then bonus, then top-ups.
Is credit pricing cheaper than per-seat pricing?
For teams with several people, often yes, because you pay for work done rather than for each login. For one heavy user, compare the numbers.
