Marketing calendar 2027: Every big date of the year, with the day to start preparing.
A marketing calendar lists the holidays and shopping days a business plans content and offers around. This free 2027 marketing calendar covers 34 dates for the US, UK, India and the Gulf, tells you when to start preparing each one, and downloads straight into Google Calendar, Outlook or Apple Calendar.
Download the 2027 marketing calendar
Pick your markets, choose a calendar file (.ics) or a spreadsheet (.csv), then download. Nothing leaves your browser and no sign-up is needed.
34 dates selected
BEGIN:VCALENDAR VERSION:2.0 PRODID:-//UshbaTech//Marketing Studio marketing calendar//EN CALSCALE:GREGORIAN X-WR-CALNAME:Marketing calendar 2027 BEGIN:VEVENT UID:20270101-0@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270101 DTEND;VALUE=DATE:20270102 SUMMARY:New Year's Day DESCRIPTION:Global\nStart preparing: Early December: new-year offers and 'year in review' posts URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270125-1@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270125 DTEND;VALUE=DATE:20270126 SUMMARY:Burns Night DESCRIPTION:UK\nStart preparing: Early January URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270206-2@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270206 DTEND;VALUE=DATE:20270207 SUMMARY:Lunar New Year (Year of the Goat) DESCRIPTION:Global\, Asia\nStart preparing: Early January URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270208-3@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270208 DTEND;VALUE=DATE:20270209 SUMMARY:Ramadan begins (approx.\, moon sighting) DESCRIPTION:GCC\, Egypt\, India\nStart preparing: Mid-December 2026 URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270214-4@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270214 DTEND;VALUE=DATE:20270215 SUMMARY:Valentine's Day DESCRIPTION:Global\nStart preparing: Mid-January URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270222-5@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270222 DTEND;VALUE=DATE:20270223 SUMMARY:Saudi Founding Day DESCRIPTION:GCC\nStart preparing: Early January URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270307-6@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270307 DTEND;VALUE=DATE:20270308 SUMMARY:Mothering Sunday DESCRIPTION:UK\nStart preparing: Early February URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270308-7@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270308 DTEND;VALUE=DATE:20270309 SUMMARY:International Women's Day DESCRIPTION:Global\nStart preparing: Early February URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270310-8@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270310 DTEND;VALUE=DATE:20270311 SUMMARY:Eid al-Fitr (approx.) DESCRIPTION:GCC\, Egypt\, India\nStart preparing: With your Ramadan plan URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270317-9@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270317 DTEND;VALUE=DATE:20270318 SUMMARY:St Patrick's Day DESCRIPTION:UK\, US\nStart preparing: Mid-February URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270328-10@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270328 DTEND;VALUE=DATE:20270329 SUMMARY:Easter Sunday DESCRIPTION:UK\, US\, Global\nStart preparing: Late February URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270422-11@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270422 DTEND;VALUE=DATE:20270423 SUMMARY:Earth Day DESCRIPTION:Global\nStart preparing: Late March URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270509-12@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270509 DTEND;VALUE=DATE:20270510 SUMMARY:Mother's Day DESCRIPTION:US\, India\nStart preparing: Early April URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270516-13@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270516 DTEND;VALUE=DATE:20270517 SUMMARY:Eid al-Adha (approx.) DESCRIPTION:GCC\, Egypt\, India\nStart preparing: Early April URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270531-14@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270531 DTEND;VALUE=DATE:20270601 SUMMARY:Memorial Day DESCRIPTION:US\nStart preparing: Early May URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270620-15@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270620 DTEND;VALUE=DATE:20270621 SUMMARY:Father's Day DESCRIPTION:UK\, US\, India\nStart preparing: Mid-May URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270630-16@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270630 DTEND;VALUE=DATE:20270701 SUMMARY:World Social Media Day DESCRIPTION:Global\nStart preparing: Early June URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270704-17@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270704 DTEND;VALUE=DATE:20270705 SUMMARY:Independence Day DESCRIPTION:US\nStart preparing: Early June URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270815-18@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270815 DTEND;VALUE=DATE:20270816 SUMMARY:Independence Day (India) DESCRIPTION:India\nStart preparing: Mid-July URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270901-19@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270901 DTEND;VALUE=DATE:20270902 SUMMARY:Back to school (week of) DESCRIPTION:UK\, US\, GCC\nStart preparing: Mid-July URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20270923-20@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20270923 DTEND;VALUE=DATE:20270924 SUMMARY:Saudi National Day DESCRIPTION:GCC\nStart preparing: Early August URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20271029-21@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20271029 DTEND;VALUE=DATE:20271030 SUMMARY:Diwali (approx.) DESCRIPTION:India\nStart preparing: Mid-September URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20271031-22@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20271031 DTEND;VALUE=DATE:20271101 SUMMARY:Halloween DESCRIPTION:UK\, US\nStart preparing: Late September URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20271111-23@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20271111 DTEND;VALUE=DATE:20271112 SUMMARY:Singles' Day (11.11) DESCRIPTION:Global\, Asia\, GCC\nStart preparing: Early October URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20271125-24@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20271125 DTEND;VALUE=DATE:20271126 SUMMARY:Thanksgiving DESCRIPTION:US\nStart preparing: Early October URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20271126-25@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20271126 DTEND;VALUE=DATE:20271127 SUMMARY:Black Friday (and White Friday) DESCRIPTION:Global\, GCC\nStart preparing: Early October URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20271127-26@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20271127 DTEND;VALUE=DATE:20271128 SUMMARY:Small Business Saturday DESCRIPTION:US\nStart preparing: Early October URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20271129-27@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20271129 DTEND;VALUE=DATE:20271130 SUMMARY:Cyber Monday DESCRIPTION:Global\nStart preparing: Early October URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20271130-28@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20271130 DTEND;VALUE=DATE:20271201 SUMMARY:Giving Tuesday DESCRIPTION:US\, Global\nStart preparing: Late October URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20271202-29@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20271202 DTEND;VALUE=DATE:20271203 SUMMARY:UAE National Day (Eid Al Etihad) DESCRIPTION:GCC\nStart preparing: Mid-October URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20271204-30@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20271204 DTEND;VALUE=DATE:20271205 SUMMARY:Small Business Saturday DESCRIPTION:UK\nStart preparing: Early November URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20271218-31@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20271218 DTEND;VALUE=DATE:20271219 SUMMARY:Qatar National Day DESCRIPTION:GCC\nStart preparing: Early November URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20271225-32@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20271225 DTEND;VALUE=DATE:20271226 SUMMARY:Christmas Day DESCRIPTION:Global\nStart preparing: Early November URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:20271231-33@marketing.ushbatech.com DTSTAMP:20261111T000000Z DTSTART;VALUE=DATE:20271231 DTEND;VALUE=DATE:20280101 SUMMARY:New Year's Eve DESCRIPTION:Global\nStart preparing: Early December URL:https://marketing.ushbatech.com TRANSP:TRANSPARENT END:VEVENT END:VCALENDAR
What are the most important marketing dates in 2027?
For most small businesses the biggest 2027 dates are Valentine's Day (14 February), Mother's Day (7 March in the UK, 9 May in the US), Ramadan and Eid (from about 8 February in the Gulf), Black Friday (26 November), Cyber Monday (29 November) and Christmas. Start preparing six to eight weeks before each one.
2027 marketing calendar: dates and prep deadlines
| Date |  Occasion | Markets | Start preparing |
|---|---|---|---|
| 2027-01-01 | New Year's Day | Global | Early December: new-year offers and 'year in review' posts |
| 2027-01-25 | Burns Night | UK | Early January |
| 2027-02-06 | Lunar New Year (Year of the Goat) | Global, Asia | Early January |
| 2027-02-08 | Ramadan begins (approx., moon sighting) | GCC, Egypt, India | Mid-December 2026 |
| 2027-02-14 | Valentine's Day | Global | Mid-January |
| 2027-02-22 | Saudi Founding Day | GCC | Early January |
| 2027-03-07 | Mothering Sunday | UK | Early February |
| 2027-03-08 | International Women's Day | Global | Early February |
| 2027-03-10 | Eid al-Fitr (approx.) | GCC, Egypt, India | With your Ramadan plan |
| 2027-03-17 | St Patrick's Day | UK, US | Mid-February |
| 2027-03-28 | Easter Sunday | UK, US, Global | Late February |
| 2027-04-22 | Earth Day | Global | Late March |
| 2027-05-09 | Mother's Day | US, India | Early April |
| 2027-05-16 | Eid al-Adha (approx.) | GCC, Egypt, India | Early April |
| 2027-05-31 | Memorial Day | US | Early May |
| 2027-06-20 | Father's Day | UK, US, India | Mid-May |
| 2027-06-30 | World Social Media Day | Global | Early June |
| 2027-07-04 | Independence Day | US | Early June |
| 2027-08-15 | Independence Day (India) | India | Mid-July |
| 2027-09-01 | Back to school (week of) | UK, US, GCC | Mid-July |
| 2027-09-23 | Saudi National Day | GCC | Early August |
| 2027-10-29 | Diwali (approx.) | India | Mid-September |
| 2027-10-31 | Halloween | UK, US | Late September |
| 2027-11-11 | Singles' Day (11.11) | Global, Asia, GCC | Early October |
| 2027-11-25 | Thanksgiving | US | Early October |
| 2027-11-26 | Black Friday (and White Friday) | Global, GCC | Early October |
| 2027-11-27 | Small Business Saturday | US | Early October |
| 2027-11-29 | Cyber Monday | Global | Early October |
| 2027-11-30 | Giving Tuesday | US, Global | Late October |
| 2027-12-02 | UAE National Day (Eid Al Etihad) | GCC | Mid-October |
| 2027-12-04 | Small Business Saturday | UK | Early November |
| 2027-12-18 | Qatar National Day | GCC | Early November |
| 2027-12-25 | Christmas Day | Global | Early November |
| 2027-12-31 | New Year's Eve | Global | Early December |
How to use the marketing calendar
- 1
Step 1
Pick the dates that fit your business
A café needs Valentine's Day and Christmas; an online shop needs Black Friday and Cyber Monday; a Gulf brand needs Ramadan and the national days. Ignore dates your customers don't care about.
- 2
Step 2
Add the file to your calendar
Import the .ics file into Google Calendar, Outlook or Apple Calendar, or open the .csv in Sheets or Excel to plan budgets and owners.
- 3
Step 3
Set a prep reminder for each date
Use the 'Start preparing' column: offers, creative and ads should be ready before your customers start searching, usually six to eight weeks ahead.
- 4
Step 4
Turn each date into a campaign
Plan posts, reels, emails and ads for the build-up, the day itself and the follow-up, or let Marketing Studio's AI employees draft and schedule them for you.
Which 2027 dates move every year?
Religious and lunar dates move. Ramadan, Eid al-Fitr and Eid al-Adha arrive about 11 days earlier each year and depend on moon sighting, so confirm them locally. Easter, Diwali and Lunar New Year also change every year, while Black Friday always falls the day after US Thanksgiving.
- Ramadan 2027: about 8 February to 9 March, depending on moon sighting
- Easter 2027: 28 March (Western), 2 May (Orthodox)
- Diwali 2027: around 29 October
- Black Friday 2027: 26 November, Cyber Monday 29 November
Want every date turned into ready posts?
Marketing Studio's AI employees learn your business once, then plan, write, design and schedule posts, reels, emails and ads for each date in your calendar across 8 social networks. Every feature is in every plan, and you start with free credits.
Marketing calendar 2027: frequently asked questions
Still have questions? Talk to a human
What is a marketing calendar?
A marketing calendar is a list of the holidays, shopping events and awareness days a business plans its content, offers and ads around, with a deadline for preparing each one. It keeps campaigns from being rushed and makes sure posts and ads are live when customers start searching.
Is this marketing calendar 2027 free?
Yes. The 2027 marketing calendar is free, needs no sign-up and runs in your browser. Download it as an.ics file for Google Calendar, Outlook or Apple Calendar, or as a.csv spreadsheet for Sheets and Excel.
How do I add the calendar to Google Calendar?
Download the.ics file, open Google Calendar on a computer, go to Settings, choose Import & export, select the file and pick the calendar to add it to. Every date is added as an all-day event with its prep deadline in the description.
How far ahead should a small business plan seasonal campaigns?
Start six to eight weeks before big shopping dates such as Black Friday, Christmas and Ramadan, and three to four weeks before smaller ones like Valentine's Day or Mother's Day. That leaves time for offers, creative, ads approval and a teaser phase.
Which countries does the calendar cover?
It covers dates that matter to English-speaking small businesses in the US, UK, India and the Gulf (Saudi Arabia, the UAE and Qatar), plus global days such as Valentine's Day and Singles' Day. Filter by market before downloading.
