Free UTM builder: Know exactly which post, email or ad brought the visit.
UTM parameters are tags you add to a link so analytics tools can tell where a visit came from. This free UTM builder creates clean, consistently named links in your browser, ready for bio links, newsletters, ads, partner posts and QR codes.
Free UTM builder
What does this UTM builder do?
It takes your page URL plus source, medium, campaign and optional term and content values, normalises them to lowercase with underscores, and outputs a ready-to-use tagged link. Consistent naming is what makes reports in Google Analytics readable.
How to build a UTM-tagged link
- 1
Step 1
Paste your link
Enter the page you want people to visit, such as your menu, product or booking page.
- 2
Step 2
Fill in the tags
Source (instagram), medium (social), campaign (black_friday) and, optionally, content to tell two links apart.
- 3
Step 3
Copy and use
Use the tagged link in your bio, email, ad or QR code, then compare campaigns in your analytics.
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Free UTM builder: frequently asked questions
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Which UTM fields are required?
Use at least utm_source (where the traffic comes from, such as newsletter), utm_medium (the channel type, such as email) and utm_campaign (the campaign name). utm_term and utm_content are optional and help separate keywords or ad variants within the same campaign.
Can I use UTMs on links within my own site?
No. UTMs on internal links start a new session and overwrite the original source, so visits from Google or ads get credited to your own banner or menu. Keep UTMs for links placed in outside channels such as ads, emails, social posts and partner sites.
How should I name UTM values?
Pick one convention and stick to it: lowercase, underscores instead of spaces, and the same source names every time, such as instagram, facebook, newsletter or google. "Instagram" and "instagram" show up as two different sources in most analytics tools.
Do UTMs work with QR codes?
Yes. Build the tagged link first, then turn it into a QR code for flyers, menus, brochures or business cards, and you'll see printed material in your reports as its own source.
